The power of Software Branding

In software development, most people would talk about the technical parameters – detailed planning, quality measures and criteria, ongoing support and maintenance. While they are all important to the success of an application, they wouldn’t get anywhere without the seamless delivery of non-programming elements – branding, UX, and UI design.

Branding is the emotional positioning of a product as perceived by its customers. Product branding is achieved through a combination of factors, including the product name and logo, use of colour, text, graphics, and sound, the style of various other design elements, marketing, and most importantly, the attributes of the product experience itself.

It takes years of hard work to build a positive brand image, and even more hard work to maintain it, but a company’s brand all starts with great design.

On the other hand, the goal of software branding is to associate the brand with the style and quality of the product and its experience. Too often, developers attempt to achieve this by drawing attention to the program itself. The result is to distract users instead of delight them.

 

When well done, software branding has these attributes:

  • Establishes a clear, distinct style and personality.
  • Creates an emotional connection.
  • Has high quality.
  • Is strategically placed and consistently executed.
  • Aligns to the overall brand strategy.
  • Is long-lasting...as enjoyable the thousandth time as it was the first.
Larry L. Johnson

Branding and design is what translates the ideas into communication. And many designers will work through both the strategy and the implementation to ensure that the results are consistent, adaptable and in-keeping with your original brand attributes.

Digital Transformation hot trends and needs

The post-pandemic situation we live in is moving towards a digital fever mentality. Companies that will succeed will be those that create intelligent experiences and customer journeys that facilitate and complement people’s lives. Companies that will fail will be those that don’t seek to benefit from new AI technologies and don’t take advantage of data to anticipate trends in demand and make decisions that improve the workforce.

This is reflected in the technology trends emerging across every industry, all of which are geared toward delivering improved user experiences and innovation at speed.

Digital Transformation can refer to anything from IT modernisation (for example, cloud computing), to digital optimisation, to the invention of new digital business models. The term is widely used in public-sector organisations to refer to modest initiatives such as putting services online or legacy modernisation.

(Gartner-Definition of Digital Transformation)

Trend #1: The future of work will be built on a connected, hybrid experience
The workplace has rapidly evolved, and with it, employee expectations — forcing organisations to deliver digital-first and connected experiences to drive productivity and retain talent.

Trend #2: The composable business matures
As the pressure to innovate faster continues to rise, organisations will seek even greater agility, leading to an increased drive to composable and event-driven architectures.

Trend #3: The rise of the business technologist
With the increasing pressure of the digital imperative on organisations, business technologists will come to the fore as an essential partner in IT departments’ efforts to accelerate innovation.

Trend #4: Hyperautomation unlocks digital value
Hyperautomation will unlock productivity, accelerate time-to-market, and transform employee and customer experiences.

Enterprise architecture (EA) is a discipline for proactively and holistically leading enterprise responses to disruptive forces by identifying and analyzing the execution of change toward desired business vision and outcomes.
(Definition of EA on TOGAF Framework)

Trend #5: Security-by-default is a must-have
Security-by-default will become a need-to-have as organisations increasingly realise their applications and automations are only as secure as the composable blocks on which they are built.

Trend #6: The rise of hybrid, distributed ecosystems adds complexity
As the digital world embraces hybrid and multi-clouds, finding a universal way of integrating and managing these environments will become essential to successful digital transformation.

Trend #7: A single source of truth becomes key to the data-driven business
As digitisation continues to drive an increasing amount of data, organisations will seek a single source of truth where consumers can get the right data in the right context at the right time.

 

REFERENCES:
1. Open Group | TOGAF 9.2 Framework
2. Mulesoft Research: Top 7 trends shaping digital transformation in 2022
3. Gartner: The importance of digital transformation for the industry

 

 

COVID Days: 1 year after

It was only one year ago when we started this internal journey inside COVID-19 era.

We spent many days working, implementing new projects, feeling the thrill of deploying new things, listening new music albums, playing games with the family, enjoy the old movies from my favorites directors, creating new digital apps, thinking from inside outside, reading books, cooking, eating breakfast, brunch, lunch and dinner with the family…

But still…one thing is missing, the smell of the community.

We will meet again one sunny day.

Drupal 20th birthday and the nostalgia from my engineering days

It was January 2001, exactly 20 years ago, when Drupal was released as version 1.0.0. And I still remember these engineering days back in Greece, working at nights between the new fancy CMSs, the Web Services, and the xCBL schemas. These enthusiastic days and nights…

I remember with nostalgia my software engineering days in Athens, working in cosmoONE. It was the beginning of what we now call Web Services, but then we were so fascinated about this new world of different technologies and the code itself. These were the days of wine and roses, the beginning of the new century, the wonderful world of eCommerce and the e-MarketPlaces, and the impressive world of fully integrated systems. We were deep concentrated then on Java world, the big systems, the ocean of the source code of Commerce One.

I still remember that night back in 2003 when I read about this new Content Management Framework called Drupal. I was impressed then by Mambo, PHPNuke, and later by Joomla! and WordPress, which were easy to use and flexible. But Drupal was something more: intelligent and promising. That was my new software engineering toy, to play and tweak.
I remember that the world was not ready for that drupy and its’ hardcore features. I still remember that Joomla and WordPress were more popular, more simple. Drupal was suitable for the nerds.
I liked the simplicity of WordPress, I liked the expandability of Joomla, but Ioved the hierarchical taxonomy system of Drupal (and TYPO3).

These were my software engineering days, the days of the Integrations, the opening to a new long and winding road…

Then I loved the web design, but that’s another story.

Happy birthday Drupal, you were always my intelligent friend, my gig alter-ego.