“Massaging” Stakeholders: The Art of Project Persuasion

Tickling Resistance Away in the World of Project Management

In project management, where change is the only constant, convincing stakeholders to hop on the project bandwagon can sometimes feel like trying to herd cats.
Enter the art of “massaging” – a whimsical yet effective negotiation technique to soothe the scepticism and stiffness of even the most reluctant stakeholders.

The Dance of Diplomacy:

Picture this: You, the fearless Project Manager, armed not with spreadsheets but with the finesse of a skilled masseuse, delicately navigating the corridors of corporate resistance. It’s not about arm-twisting; it’s about finding those knots of uncertainty and gently kneading them away.

The Three Pillars of Massaging:

  1. Understanding the Tension Points:
    • Before diving into the massage parlour, take the time to understand what’s causing the tension. Is it fear of the unknown? Scepticism about project outcomes? Speak the stakeholders’ language.
  2. The Art of Persuasion:
    • Like a massage therapist customising their approach to each client, tailor your persuasion techniques. Highlight the benefits, share success stories, and sprinkle a bit of humour to lighten the mood.
  3. Building Trust Through Communication:
    • Communication is the aromatic oil that makes the massage smoother. Keep stakeholders in the loop, address concerns promptly, and let them know their input matters. It’s a two-way conversation, not a monologue.
Disclaimer: The views expressed in each blog entry are mine and do not necessarily represent the views of my employer.